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Here’s Why Nike’s SNKRS App May Spell Trouble for its Retail Partners

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Now accounting for roughly 20 percent of Nike’s entire digital business, the brand’s popular SNKRS app more than doubled its sales in FY19—and its gains may have come at the detriment of some of Nike’s closest retail partners. In a new report, Piper Jaffray analysts Erinn Murphy and Eric Johnson argue that Nike’s SNKRS app,…

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