Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Here’s Why Nike’s SNKRS App May Spell Trouble for its Retail Partners

Missed Sourcing Journal’s Virtual Sourcing Summit? It's not too late to view all keynotes and panels from the two days. Watch on demand now.

Now accounting for roughly 20 percent of Nike’s entire digital business, the brand’s popular SNKRS app more than doubled its sales in FY19—and its gains may have come at the detriment of some of Nike’s closest retail partners. In a new report, Piper Jaffray analysts Erinn Murphy and Eric Johnson argue that Nike’s SNKRS app,…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!