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Here’s Why Nike’s SNKRS App May Spell Trouble for its Retail Partners

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Now accounting for roughly 20 percent of Nike’s entire digital business, the brand’s popular SNKRS app more than doubled its sales in FY19—and its gains may have come at the detriment of some of Nike’s closest retail partners. In a new report, Piper Jaffray analysts Erinn Murphy and Eric Johnson argue that Nike’s SNKRS app,…

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