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Nike Threat Doesn’t Scare Maker of ‘Archaic’ Shoe-Measuring Tool

Nike Inc.’s new shoe-sizing technology doesn’t worry the company that’s been measuring feet for 92 years. The Brannock Device Co. manufactures the ubiquitous shoe-store contraption that you’ve almost certainly used but probably can’t name. It’s called the Brannock Device, and the people who’ve been selling them for almost a century say they’re more concerned with…

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