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Nike Threat Doesn’t Scare Maker of ‘Archaic’ Shoe-Measuring Tool

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Nike Inc.’s new shoe-sizing technology doesn’t worry the company that’s been measuring feet for 92 years. The Brannock Device Co. manufactures the ubiquitous shoe-store contraption that you’ve almost certainly used but probably can’t name. It’s called the Brannock Device, and the people who’ve been selling them for almost a century say they’re more concerned with…

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