Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Nike’s Mid-Market Push May Prove to Be a Boon to Footwear Retailers

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

When you’re the world’s most valuable apparel brand, small decisions can have big impacts. When Nike reported its yearly earnings at the end of March, it also announced that it would be pursuing a strategy that focused on sub-$100 footwear in order to bring more distinction to its core-level products. Christopher Svezia, a financial analyst at…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands