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Nike’s Mid-Market Push May Prove to Be a Boon to Footwear Retailers

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

When you’re the world’s most valuable apparel brand, small decisions can have big impacts. When Nike reported its yearly earnings at the end of March, it also announced that it would be pursuing a strategy that focused on sub-$100 footwear in order to bring more distinction to its core-level products. Christopher Svezia, a financial analyst at…

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