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Nike’s Mid-Market Push May Prove to Be a Boon to Footwear Retailers

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

When you’re the world’s most valuable apparel brand, small decisions can have big impacts. When Nike reported its yearly earnings at the end of March, it also announced that it would be pursuing a strategy that focused on sub-$100 footwear in order to bring more distinction to its core-level products. Christopher Svezia, a financial analyst at…

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