Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

2020 Lacks a ‘Hot’ Footwear Brand, NPD’s Matt Powell Says

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Without a true “hot” item, the U.S. sports retail industry—including performance apparel and footwear—will likely have another lackluster year in 2020, according to The NPD Group’s Matt Powell. The athletic footwear market grew slightly in 2019, NPD said, but Powell doesn’t expect that to propel the category this year. It’s not just a lack of…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!