Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Private Equity Firm Snaps Up Military Boot-Maker, Plans Expanded Consumer Release

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

The new owners of Original Footwear have big plans to move the military boot-maker into the consumer arena. Private equity firm Brand Velocity Partners (BVP) said it plans on bringing Original Footwear’s signature military-style boots and uniform-friendly traditional silhouettes to the masses, marking the firm’s first acquisition since its founding in 2019. BVP is set to…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!