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Private Equity Firm Snaps Up Military Boot-Maker, Plans Expanded Consumer Release

The new owners of Original Footwear have big plans to move the military boot-maker into the consumer arena. Private equity firm Brand Velocity Partners (BVP) said it plans on bringing Original Footwear’s signature military-style boots and uniform-friendly traditional silhouettes to the masses, marking the firm’s first acquisition since its founding in 2019. BVP is set to…

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