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Millennials Thumbs-Down Payless’ PR Stunt as Brand Buzz Rises Overall

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

Payless went to great lengths last week to set up a fake brand, crafting the name “Palessi” as a snooty nod to the official company name and throwing up a website and Instagram account to boot. The final touch saw the budget-minded mall staple taking over a former Armani store in Santa Monica to launch…

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