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Rocky Brands Cancels $15 Million in Purchase Orders

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

Although Rocky Brands’ distribution capabilities remain intact, a lack of demand brought on by store closures related to the coronavirus pandemic stripped away the company’s earnings in the first quarter. In a Nutshell: To mitigate the viral outbreak’s impact, the work, outdoor and military footwear and apparel firm reduced annual operating expenses by $1.5 million…

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