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Footwear Leaders Align Against Systemic Racism in Running

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Top leaders within the footwear industry have formed a new, national coalition of running brands, running retailers and runners representing Black, Indigenous and people of color (BIPOC), dedicated to ending systemic racism that exists within the running industry and community. The Running Industry Diversity Coalition (RIDC) is led by co-chairs Alison Mariella Désir, founder of…

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