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Sales of Performance Footwear Slump but New Blood Could Revive the Category

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Performance footwear sales are in a downturn. According to NPD’s senior industry advisor, Matt Powell, analysts began to notice this trend in 2015—right at the beginning of athleisure’s rise, which is no coincidence. Since then, no single performance footwear category has shown anything resembling marked improvement, and brands have struggled to adapt. According to the…

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