Skechers, one of the world’s largest and most popular footwear brands, will continue to fuel its astronomical omnichannel growth through a new partnership.
The Manhattan Beach-based casual brand this week announced a new relationship with Aptos, a retail technology solutions provider, which will deploy new point of sale technology, provide sales audits, and leverage Skechers microservices-based SaaS platform.
Skechers has tripled its retail presence over the past five years with 3,170 company-owned and third-party retail stores across 170 countries and territories worldwide, along with the brand’s e-commerce sites. Through its partnership with Aptos, Skechers aims to provide consumers with a seamless experience across its direct-to-consumer sales channels. With a singular platform to track customers, products and orders, the brand plans to see faster checkout and personalized consumer engagement.
Skechers will also benefit from Aptos’ mobile checkout software, which allows transactions to be processed by associates anywhere, at any time. This will eliminate dependency on finicky WiFi connections driven by unreliable servers, ensuring efficient transactions that aren’t dependent on outside factors.
“We were impressed with Aptos’ ability to implement software on a global stage with a single master configuration, solutions that are proven at scale and functionally robust, and their investments in innovation, including modern, API-driven architecture,” said Chris Coye, senior vice president of information technology at Skechers. “We believe that Aptos is the right technology partner to support us as we improve the infrastructure and efficiency of our direct-to-consumer operations.”
Noel Goggin, CEO of Aptos said in the joint release that the company would help Skechers enhance its omnichannel and retail infrastructure. “Skechers is an authentic lifestyle brand that resonates with consumers around the world—and Aptos’ decades of expertise supporting industry-leading footwear retailers make us an ideal catalyst for its growth,” he added.
Rising to prominence with pre-teens in the early aughts with its highly-recognizable chunky sneaker silhouette (a look that has regained relevance in recent seasons, rebirthed as the Skechers D’Lite collection), the brand has maintained a loyal following and has grown to include a diverse array of offerings.
Skechers announced its second quarter earnings in July, underscoring the company’s accelerating growth. Net earnings came in at $75.2 million (49 cents per share), in the quarter, compared with $45.3 million (29 cents per share), during second quarter of 2018. Sales rose nearly 11 percent to $1.26 billion, handily beating out analysts’ $1.22 billion revenue projection (33 cents per share).