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Twin Wolverine Executive Appointments Set the Stage for Digital Focus

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Wolverine Worldwide has brought in a former Reebok executive to helm e-commerce as it shoots to more than double its 2019 digital revenue this year. The Michigan-based footwear giant—parent to brands like Saucony, Chaco and Merrell—appointed Matt Blonder president, global e-commerce. In his new position, Blonder will report directly to Wolverine Worldwide president Brendan Hoffman….

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