Children’s footwear and apparel brand Zutano added to its early-age collection on Tuesday with the acquisition of toddler-specific footwear brand, Morgan & Milo.
Zutano has been working with the children’s category for more than 30 years, focusing on creating sustainable products for both infants and juveniles. The brand says it uses GOTS-certified cotton in clothing and accessories, ensuring these products are free of harmful chemicals such as lead.
Prior to the acquisition, parents had to look elsewhere for shoes once their infants had outgrown their Zutano footwear, even though the brand offered apparel for that age group.
“We pride ourselves on offering high-quality clothing, footwear and accessories for babies and first walkers,” Zutano chief operating officer Steve Schuster said in a statement. “Morgan and Milo is a great complement to our existing product lines and we are looking forward to being able to continue serving our customers from their newborns’ first snuggles to their baby’s first steps to their toddler’s first playdate.”
The Morgan & Milo acquisition will immediately add five new styles to Zutano’s footwear collection. The Dazzle Mary Jane and the Charlotte Mary Jane are both single-strapped ballet-style slip-ons, with the Dazzle coming in sparkling glitter colorways and the Charlotte in more traditional fabric options. The Nina Double V features many of the same colorways as the Dazzle and Charlotte but secures feet with a double-strap.
Two double-strapped sneakers with thicker soles, the Archie Flame Double V and the Miles Double V, round out the collection. The styles are nearly identical aside from the Archie Flame’s fire decal and the understated stripe differentiating the Miles.
“I started Morgan & Milo with one, simple idea: to design the best kids’ shoes ever,” Mia Abbruzzese, president and founder of Morgan & Milo, added. “Over the last 16 years, we have designed and delivered top quality shoes and we are excited to continue building our brand with Zutano.”
Morgan & Milo will also bring over its practice of packaging products in shoe boxes crafted from 100 percent post-consumer recycled paper. Boxes are covered in fun characters, games, mazes, quotes and riddles to encourage children to play with them “long after their shoes are worn in.”
Zutano products, now spanning the newborn stage to “approximately age six or seven,” can be found on Amazon.com or the brand’s e-commerce site.