Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Nike Invests in Smart Sneakers With Pair of Adaptive Shoe Drops

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Nike ramped up its investments in adaptive footwear technology with a pair of January releases. The athletic brand dropped an updated version of its headline-grabbing Adapt BB self-lacing smart shoe and a reconstructed Air Max III silhouette fitted with adaptive FlyEase technology on the same day earlier this month. The updated Adapt BB, now called…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!