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Nike Invests in Smart Sneakers With Pair of Adaptive Shoe Drops

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Nike ramped up its investments in adaptive footwear technology with a pair of January releases. The athletic brand dropped an updated version of its headline-grabbing Adapt BB self-lacing smart shoe and a reconstructed Air Max III silhouette fitted with adaptive FlyEase technology on the same day earlier this month. The updated Adapt BB, now called…

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