Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Is Adidas Setting the Bar for Nearshoring and Speed to Market?

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Adidas dropped its third high-tech Speedfactory sneaker on April 26—and the men’s version sold out online by the next day, perhaps confirming consumer demand for premium data-driven, design-conscious athletic products tailored for local markets. Following the AM4LDN and AM4PAR—sneakers created in Adidas’ Ansbach, Germany Speedfactory for London and Paris, respectively—the $200 AM4NYC was designed specifically…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!