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Is Adidas Setting the Bar for Nearshoring and Speed to Market?

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Adidas dropped its third high-tech Speedfactory sneaker on April 26—and the men’s version sold out online by the next day, perhaps confirming consumer demand for premium data-driven, design-conscious athletic products tailored for local markets. Following the AM4LDN and AM4PAR—sneakers created in Adidas’ Ansbach, Germany Speedfactory for London and Paris, respectively—the $200 AM4NYC was designed specifically…

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