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Adidas Closes the Loop with New 100 Percent Recyclable Sneaker

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

Adidas is pushing the limits of upcycling with its new 100 percent recyclable sneaker, the Futurecraft.Loop—a high-performance running shoe designed to be worn, returned and remade. Drawing from the experience gained from its partnership with Parley for the Oceans, in which the brand produced 6 million pairs of sneakers and pledged to make 11 million…

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