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Allbirds Introduces its First Flip Flop Made with Sustainable Sugarcane

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Sugarcane is the latest ingredient in Allbirds footwear. The sustainable start-up introduced its first flip-flop Wednesday made with SweetFoam, a proprietary outsole material derived from sugarcane and engineered with the world’s first carbon negative EVA. The technology will be made available to the entire footwear industry. Allbirds spent two years developing the sole material. Instead…

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