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Brooks Taps Into Customization, 3-D Foot Scanning Trends With Limited-Edition Shoe

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

3-D foot scanning is finding its strongest foothold among athletic shoe brands, and Brooks Running is among the latest companies to bring the cutting-edge technology into the sneaker selection process. Brooks said its forthcoming limited-edition Genesys shoe will be customized to each buyer when it comes to market in 2019. “We believe the future of…

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