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Adidas’ Carbon Fiber Supplier Lands New Investments from Footwear Execs

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A former Crocs CEO, the inventor of the Boa Fit System and a former manufacturing executive recently expanded their investments in Carbitex, it announced Tuesday. Carbitex’s flexible carbon fiber composites, seen often in performance footwear—particularly running shoes—are currently integrated into products at 11 footwear brands, including Adidas, DC Shoes and Scott Sports. With the additional…

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