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Hair Care Magnate Debuts Anti-Bacterial Sneaker Line

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Farouk Shami, chairman of hair care products company Farouk Systems, has expanded into anti-bacterial sneakers. Shami teamed up with co-founder and executive designer Joan Orozco to launch CHI Footwear. Centered on “technology, comfort and style,” the brand’s new shoe collection employs graphene technology to create a cleaner and sturdier shoe. “Product innovation is a priority…

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