Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Flower Power: Cole Haan Turns Dandelions Into Sustainable Sneaker Outsoles

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Cole Haan has added dandelion rubber to the footwear industry’s growing roster of plant-based alternative materials. Released Thursday, the Generation Zerogrand II is the American lifestyle brand’s first sneaker to feature its patent-pending FlowerFoam. The lightweight material, utilized in the shoe’s outsole, is made from a minimum of 25 percent natural dandelion rubber, Cole Haan…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!