Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Keeping up With Consumer Demand Means Borrowing From Other Industries

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

The performance demands for even the most casual footwear call for precision and accuracy across all components. “Consumers pick up on details without necessarily realizing what they are,” said David Smith, sales director of Colortech, a manufacturer of color and additive concentrates for the plastics industry. Smith said in side-by-side experiments, shoppers always gravitate toward the…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!