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Keeping up With Consumer Demand Means Borrowing From Other Industries

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The performance demands for even the most casual footwear call for precision and accuracy across all components. “Consumers pick up on details without necessarily realizing what they are,” said David Smith, sales director of Colortech, a manufacturer of color and additive concentrates for the plastics industry. Smith said in side-by-side experiments, shoppers always gravitate toward the…

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