Why Footwear Brand Wiivv Strips Customization Down to the Bare Essentials

Customization doesn’t start and end with monogramming or color selection. Customization can also improve the day-to-day wear experience of footwear consumers. That’s why Wiivv, a consumer technology company that creates custom footwear, apparel and wearables using body-perfect capture technology, accessible by everyone with a smartphone, is in the business of functional customization. The company started…