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Why Footwear Brand Wiivv Strips Customization Down to the Bare Essentials

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Customization doesn’t start and end with monogramming or color selection. Customization can also improve the day-to-day wear experience of footwear consumers. That’s why Wiivv, a consumer technology company that creates custom footwear, apparel and wearables using body-perfect capture technology, accessible by everyone with a smartphone, is in the business of functional customization. The company started…

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