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Augmented Reality Fuels ‘Experience of Discovery’ for Sneakerheads on GOAT

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

On Oct. 3, sneaker resale marketplace GOAT unveiled an augmented-reality-powered innovation designed to give sneakerheads a closer look at coveted kicks. The GOAT app’s new Try On feature, which allows users to test some of resale’s most sought-after sneakers from the comfort of their smartphone, will include sneakers from both Nike and Air Jordan, including…

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