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Want to Try on Gucci Shoes From Anywhere? There’s an AR App for That

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Gucci’s latest move cements augmented reality’s status as an emerging technology to watch, especially for brands whose products hinge on fit. The LVMH-owned luxury house updated its iOS mobile app with a new feature that gives users the option to “try on” the brand’s Ace sneaker collection—virtually. AR and its cousin, virtual reality, are seen…

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