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Gucci’s New Animal-Free Luxury Material is a ‘Shoe’-In

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Gucci unveiled Thursday a new animal-free luxury material that it says melds quality, softness, durability and scalability with an “eco-friendly ethos.” The culmination of two years of in-house research and development, Demetra contains upward of 77 percent plant-based materials, including viscose and wood pulp from sustainably managed forests and bio-based polyurethane derived from genetically unmodified…

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