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Gucci’s New Animal-Free Luxury Material is a ‘Shoe’-In

Biodegradability or recycled? Carbon inset or carbon offset? Blockchain or chasers? Get the definitions and relative advantages of each, and learn how to address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

Gucci unveiled Thursday a new animal-free luxury material that it says melds quality, softness, durability and scalability with an “eco-friendly ethos.” The culmination of two years of in-house research and development, Demetra contains upward of 77 percent plant-based materials, including viscose and wood pulp from sustainably managed forests and bio-based polyurethane derived from genetically unmodified…

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