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Gucci’s New Animal-Free Luxury Material is a ‘Shoe’-In

While sustainability is no longer a siloed concern, the industry has yet to make it a true priority when weighing important business decisions. Sign up for our webinar "Viewing Sustainability Like an Investor: Weighing Progress and Profit" on Nov 22 to learn key metrics to keep consumers, your company and Wall Street happy.

Gucci unveiled Thursday a new animal-free luxury material that it says melds quality, softness, durability and scalability with an “eco-friendly ethos.” The culmination of two years of in-house research and development, Demetra contains upward of 77 percent plant-based materials, including viscose and wood pulp from sustainably managed forests and bio-based polyurethane derived from genetically unmodified…

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