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K-Swiss to Sell ‘Performance’ Sneakers for Playing Video Games

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K-Swiss Inc. is introducing a line of sneakers designed for video-game competitions, another attempt by athletic brands to capitalize on the burgeoning esports market. The new shoes sell for $110 and bear the logo of Immortals, an esports organization that fields teams for the games Overwatch and Counter-Strike: Global Offensive. K-Swiss is now readying a…

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