Outdoor performance brand Merrell is getting back to basics with its latest footwear line.
Launched Friday, the Undyed Collection is made in a shade seemingly ill-suited for exploring the elements. The all white range, the brand said, is “made clean to get dirty.”
Featuring partially recycled mesh uppers and natural rubber outsoles, the collection reduces water use by 80 percent and saves 50 percent overall energy throughout the production process compared to shoes made using traditional dyeing methods.
“At Merrell, we’re dedicated to delivering high-quality, durable performance products that meet the needs of everyone getting outside,” Shaun Bohnsack, senior director of performance product development at Merrell, said in a statement.
“We continue to evolve our manufacturing systems to reduce raw material, energy, and water usage in our commitment to protecting the trail by lessening our environmental impact,” he added, saying that it was important that a line built with sustainable inputs refrain from sacrificing “the needed aspects of trail-ready footwear.”
The Undyed Collection features eco-conscious iterations of Merrell’s Agility Synthesis 2, MTL Skyfire, and Vapor Glove, available on the company’s website from $90-$120.
Favored for its lightweight fit and stabilizing grip, the Agility Synthesis silhouette provides ample underfoot cushion while maintaining much-needed ground connection. Flexible, dual-directional grooves in the midsole along with a rock plate and mountain-grade Quantum Grip rubber outsole protect the wearer’s foot during high performance.
Constructed with constantly changing mountain trails in mind, MTL Skyfire’s rugged and durable silhouette is both lightweight and protective. Merrell’s Quantum Grip outsole ensures “sticky traction,” while a molded TPU heel counter provides stability during trying treks.
The brand’s most minimalistic trail runner, the Vapor Glove, offers maximum underfoot connection. The Hyperlock TPU outsole provides security while the shoe’s construction enhances proprioception during variable movement.
“As a brand dedicated to sharing the simple power of being outside, we have a responsibility to protect our outdoor spaces,” said Erika Derylo, Merrell’s performance marketing manager. “We’re committed to a more sustainable path forward.”
The Undyed Collection is one way the brand is implementing sustainable processes and responsible materials, she added.