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Mizuno and BASF Pioneer ‘Center of Balance’ Footwear Technology

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Mizuno is taking an “upscale” approach to running shoes. The Tokyo-based sportwear firm is incorporating German chemical manufacturer BASF’s Elastopan polyurethane midsole material into a capsule of “upscale performance” training shoes to power its new Center of Balance (COB) footwear technology. COB was designed to pass along information from the sole of the shoe through…

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