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This Designer-Driven Platform Merges Sneaker NFTs With the Real Thing

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on demand through Jan. 2, and stay tuned for the upcoming Companion Report.

While the non-fungible token (NFT) market is still a vast unknown, its overnight popularity has made it a prime entry point for digital creatives. Footwear is no exception, with one coveted sneaker NFT bringing in $3 million in sales in just seven minutes in March. Asics even hopped on the NFT bandwagon this summer, auctioning…

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