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Nike’s New Adapt BB Redefines the Future for Smart Shoes

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

The sneaker of the future may have finally landed. More than self-lacing, Nike’s new Adapt BB smart shoe’s advanced power-lacing system promises to create “a truly custom fit.” Nike has doubled down on its app ecosystem and paired the Adapt BB with an app that can adjust the shoe’s fit without the wearer doing much…

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