Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

How the Nike Atsuma Uses Innovative Pattern Design to Curb Waste

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

What if you could eliminate waste with good design alone? That’s the aim with one of Nike’s newest sneakers, the Nike Atsuma. With the shoe, the brand wanted to incorporate negative space into the design in order to fully utilize textile scraps created during the production process. The fabric used to cut out the iconic…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!