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How the Nike Atsuma Uses Innovative Pattern Design to Curb Waste

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

What if you could eliminate waste with good design alone? That’s the aim with one of Nike’s newest sneakers, the Nike Atsuma. With the shoe, the brand wanted to incorporate negative space into the design in order to fully utilize textile scraps created during the production process. The fabric used to cut out the iconic…

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