Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

How the Nike Atsuma Uses Innovative Pattern Design to Curb Waste

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

What if you could eliminate waste with good design alone? That’s the aim with one of Nike’s newest sneakers, the Nike Atsuma. With the shoe, the brand wanted to incorporate negative space into the design in order to fully utilize textile scraps created during the production process. The fabric used to cut out the iconic…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands