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How the Nike Atsuma Uses Innovative Pattern Design to Curb Waste

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

What if you could eliminate waste with good design alone? That’s the aim with one of Nike’s newest sneakers, the Nike Atsuma. With the shoe, the brand wanted to incorporate negative space into the design in order to fully utilize textile scraps created during the production process. The fabric used to cut out the iconic…

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