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How the Nike Atsuma Uses Innovative Pattern Design to Curb Waste

Join SJ July 29 at 11 am for a webinar focused on the infrastructure and resources the industry needs to bring post-consumer textile recycling to scale.

What if you could eliminate waste with good design alone? That’s the aim with one of Nike’s newest sneakers, the Nike Atsuma. With the shoe, the brand wanted to incorporate negative space into the design in order to fully utilize textile scraps created during the production process. The fabric used to cut out the iconic…

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