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Nike Upgrades Sneaker Customization With New Real-Time 3-D Experience

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Nike is bringing real-time, 3-D customization to its online storefront on Monday when it relaunches its design personalization program, Nike By You, complete with new features and its very own sneaker drop. The new Nike Air Max 720/95 Heron Preston By You will release not as one of the sneaker industry’s famous limited drops, as…

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