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Nike Puts Invertex Acquisition to Work With New High-Tech Foot Sizing Tool

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

According to Nike, three out of every five people are likely wearing the wrong shoe size, leaving over half a million people to lament their footwear purchases in North America alone. With the announcement of its new digital footwear sizing solution—Nike Fit—on Thursday, the brand said it is aiming to fix that problem for good….

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