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Nike Puts Invertex Acquisition to Work With New High-Tech Foot Sizing Tool

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

According to Nike, three out of every five people are likely wearing the wrong shoe size, leaving over half a million people to lament their footwear purchases in North America alone. With the announcement of its new digital footwear sizing solution—Nike Fit—on Thursday, the brand said it is aiming to fix that problem for good….

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