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Crocs’ Product Innovation VP on 3-D Design and the Power of the ‘Digital Twin’

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Erik Olson, Crocs’ VP of product innovation and development, thinks the footwear industry has just scratched the surface when it comes to effectively incorporating 3-D technology into the design and marketing side of the business. Prior even to the advancements 3-D modeling has seen in the past decade, Olson told the audience at PI Apparel…

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