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Crocs’ Product Innovation VP on 3-D Design and the Power of the ‘Digital Twin’

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Erik Olson, Crocs’ VP of product innovation and development, thinks the footwear industry has just scratched the surface when it comes to effectively incorporating 3-D technology into the design and marketing side of the business. Prior even to the advancements 3-D modeling has seen in the past decade, Olson told the audience at PI Apparel…

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