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Crocs’ Product Innovation VP on 3-D Design and the Power of the ‘Digital Twin’

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Erik Olson, Crocs’ VP of product innovation and development, thinks the footwear industry has just scratched the surface when it comes to effectively incorporating 3-D technology into the design and marketing side of the business. Prior even to the advancements 3-D modeling has seen in the past decade, Olson told the audience at PI Apparel…

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