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FIFA Looks Into On-Cleat Fitness-Tracking Devices

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

The dream of the performance-tracking smart shoe is nothing new. Nike debuted its connected Nike+ basketball and training shoes all the way back in 2012. The response, however, was not exactly overwhelming. Eight months after Olympic runner Allyson Felix and boxer Manny Pacquiao helped unveil the Nike+ Training shoe, the footwear was gone from Nike’s…

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