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Puma Goes Back to the Future With Computerized Running Shoes

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Puma SE’s latest contribution to the world of retro footwear—or is it the wearable tech movement?—is a revamped 32-year-old sneaker with computers in its heels. The German company is selling a refurbished version of its 1986 RS-Computer shoe, which presaged an era in which athletes use gadgets to keep track of steps taken, distances covered…

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