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Puma Joins First Mile for New Capsule Made From Recycled Polyester

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Puma is joining the fight against plastic pollution. The brand announced a new collaboration with First Mile, a producer of recycled polyester sourced from plastic refuse collected in low-income communities, to create a new sportswear capsule for Spring/Summer 2020. With the addition of the new capsule, Puma is entering the ranks of brands that have begun…

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