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Puma’s Newest Running Shoe Combines ’90s Nostalgia with Superior Performance

Nordstrom, Greats, Target, Macy’s, Alibaba, Bonobos, Rhone, Spanx and more will be at Sourcing Summit NY Oct 17. Don't miss it.

Back in the 90s, Puma unveiled its own, proprietary performance footwear compound—what it called CELL technology—now, the brand has reintroduced it in a new silhouette: the LQD CELL Origin. Puma rereleased its CELL collection late in 2018 as a part of the nostalgia sneaker movement. Then, in April, it added to the CELL legacy with…

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