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Puma’s Newest Running Shoe Combines ’90s Nostalgia with Superior Performance

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Back in the 90s, Puma unveiled its own, proprietary performance footwear compound—what it called CELL technology—now, the brand has reintroduced it in a new silhouette: the LQD CELL Origin. Puma rereleased its CELL collection late in 2018 as a part of the nostalgia sneaker movement. Then, in April, it added to the CELL legacy with…

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