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Finnish Startup Aims to Raise $1M+ for ‘Climate Neutral’ Coffee Sneaker

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

The Finnish startup that two years ago raised more than $550,000 for its debut “coffee sneaker” is back, this time with a performance shoe it calls “the world’s first crowdfunded climate neutral sneaker.” Rens Original launched its second Kickstarter project Tuesday. In the short time since, more than 425 people have helped the project raise…

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