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Digital NFT Sneakers Are Here—and They’re Minting Money

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Less than two weeks before the digital artist Beeple made headlines for selling a $69.3 million JPG, the young 3D art collective RTFKT teamed up with 18-year-old artist Fewocious to design a collection of digital sneakers and charms. In just seven minutes, they generated $3.1 million, according to RTFKT’s Instagram. NFTs, or nonfungible tokens—unique digital…

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