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Digital NFT Sneakers Are Here—and They’re Minting Money

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RTFKT's limited 1 or 1 “OG Edition” Atari Sneaker sold for 10 ETH, more than $17,000
RTFKT's limited 1 or 1 “OG Edition” Atari Sneaker sold for 10 ETH, more than $17,000.
CREDIT: Atari

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Less than two weeks before the digital artist Beeple made headlines for selling a $69.3 million JPG, the young 3D art collective RTFKT teamed up with 18-year-old artist Fewocious to design a collection of digital sneakers and charms. In just seven minutes, they generated $3.1 million, according to RTFKT’s Instagram. NFTs, or nonfungible tokens—unique digital…

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