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Digital NFT Sneakers Are Here—and They’re Minting Money

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Less than two weeks before the digital artist Beeple made headlines for selling a $69.3 million JPG, the young 3D art collective RTFKT teamed up with 18-year-old artist Fewocious to design a collection of digital sneakers and charms. In just seven minutes, they generated $3.1 million, according to RTFKT’s Instagram. NFTs, or nonfungible tokens—unique digital…

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