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How Soludos Turned a Sustainability Stumble Into an Innovation Opportunity

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Soludos knows its jetsetting millennial customers care about seeing more of the planet’s beauty—and taking care of it, too. So when it created a recycled plastic shoe as a nod to shoppers’ interest in sustainability, it wasn’t quite prepared for how customers reacted. The small, 9-year-old espadrille-inspired summer-minded shoe brand, which is carried by retailers…

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