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How Soludos Turned a Sustainability Stumble Into an Innovation Opportunity

Join Isko and Rivet magazine on June 3 at 11 am ET for REFASHIONED, a roundtable discussion on the denim industry’s new normal, from concept to consumer.

Soludos knows its jetsetting millennial customers care about seeing more of the planet’s beauty—and taking care of it, too. So when it created a recycled plastic shoe as a nod to shoppers’ interest in sustainability, it wasn’t quite prepared for how customers reacted. The small, 9-year-old espadrille-inspired summer-minded shoe brand, which is carried by retailers…

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