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How Soludos Turned a Sustainability Stumble Into an Innovation Opportunity

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Soludos knows its jetsetting millennial customers care about seeing more of the planet’s beauty—and taking care of it, too. So when it created a recycled plastic shoe as a nod to shoppers’ interest in sustainability, it wasn’t quite prepared for how customers reacted. The small, 9-year-old espadrille-inspired summer-minded shoe brand, which is carried by retailers…

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