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How Soludos Turned a Sustainability Stumble Into an Innovation Opportunity

While sustainability is no longer a siloed concern, the industry has yet to make it a true priority when weighing important business decisions. Sign up for our webinar "Viewing Sustainability Like an Investor: Weighing Progress and Profit" on Nov 22 to learn key metrics to keep consumers, your company and Wall Street happy.

Soludos knows its jetsetting millennial customers care about seeing more of the planet’s beauty—and taking care of it, too. So when it created a recycled plastic shoe as a nod to shoppers’ interest in sustainability, it wasn’t quite prepared for how customers reacted. The small, 9-year-old espadrille-inspired summer-minded shoe brand, which is carried by retailers…

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