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Superfeet Opens Mass Customization Footwear Production Center

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Superfeet Worldwide Inc. has launched what it says is the world’s first mass customization footwear facility, Flowbuilt Manufacturing, in Ferndale, Wash. With the opening of Flowbuilt, brands will have access to solutions for the evolving consumer market, where speed and innovation rule, Superfeet said. After perfecting the technology and processes to design individualized insoles and…

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