Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

This Chinese Sneaker Resale Platform is Using Blockchain for Authentication

Sourcing Summit NY — Join us on Oct. 17 for the must-attend apparel supply chain conference.

Sneaker resale and blockchain are teaming up for authentication. Unique Fashion Object, or UFO, a sneaker resale platform in China started by regional streetwear pioneer, YOHO!—announced that it will immediately begin using blockchain to verify the authenticity of its products, a first for sneaker resale. UFO is partnering with Ultrain, a public blockchain startup based out…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!