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This Chinese Sneaker Resale Platform is Using Blockchain for Authentication

Rivet’s 2021 winter issue has dropped! This in-depth issue examines the steps the global denim industry is taking to minimize its impact on the environment, from implementing zero waste production and design processes to establishing greenhouse gas emissions goals aligned with the Paris Agreement.

Sneaker resale and blockchain are teaming up for authentication. Unique Fashion Object, or UFO, a sneaker resale platform in China started by regional streetwear pioneer, YOHO!—announced that it will immediately begin using blockchain to verify the authenticity of its products, a first for sneaker resale. UFO is partnering with Ultrain, a public blockchain startup based out…

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