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This Chinese Sneaker Resale Platform is Using Blockchain for Authentication

Biodegradability or recycled? Carbon inset or carbon offset? Blockchain or chasers? Get the definitions and relative advantages of each, and learn how to address your company’s specific impacts and goals. Join us July 29 for our Sustainability FAQs Workshop with Gap Inc., SAC, Fashion for Good, Accelerating Circularity, Lectra & Cotton Incorporated.

Sneaker resale and blockchain are teaming up for authentication. Unique Fashion Object, or UFO, a sneaker resale platform in China started by regional streetwear pioneer, YOHO!—announced that it will immediately begin using blockchain to verify the authenticity of its products, a first for sneaker resale. UFO is partnering with Ultrain, a public blockchain startup based out…

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