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How Boa Technology and Casca Use Technology to Tackle Footwear Fit

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Brands like Boa Technology and Casca, a new shoe brand, are turning to technology to solve for fit in performance and lifestyle footwear.
Boa Technology set out to prove that fit can be used to increase athletic performance in both men and women.
CREDIT: Boa Technology

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There’s an elephant in the room when it comes to designing performance footwear and running shoes for men and women, according to the NPD Group senior industry advisor, Matt Powell. “Anatomically, boys are made different than girls. You may have noticed this,” Powell quipped in an interview with Sourcing Journal. “A woman’s foot is more…

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