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How Boa Technology and Casca Use Technology to Tackle Footwear Fit

There’s an elephant in the room when it comes to designing performance footwear and running shoes for men and women, according to the NPD Group senior industry advisor, Matt Powell. “Anatomically, boys are made different than girls. You may have noticed this,” Powell quipped in an interview with Sourcing Journal. “A woman’s foot is more…

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