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Ruthie Davis Introduces Women’s Apparel

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Known for her statement-making footwear, designer Ruthie Davis is taking a stab apparel design through a partnership with Designow, a multi-faceted design platform aimed at developing and promoting emerging designers.

The debut Ruthie Davis x Designow collection re-imagines the modern Bond girl wardrobe, placing an emphasis on activewear silhouettes and technical fabrics.

Key items include a bra top with a keyhole effect, a cropped jacket, a zipper front romper, slim-fitting flare leggings and a cutout dress. Davis rounds out the collection with a new neoprene stretch bootie with a 5-inch wedge.

“Everything is black, everything is minimal, everything is form-fitting,” said Davis. “It has great cutouts and, thanks to an exclusive Japanese fabric, is great for travel and even a fashionable workout.”

Apparel retails for $100-$350 and is available now at Designow.com. The boot is available for special order for $595.

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