Online may be stealing a touch of brick-and-mortar’s thunder, but the e-commerce channel—mobile especially—plays a major role in getting shoppers into stores.
It’s not news that consumers are constantly connected to their smartphones, but mobile has reached new heights. According to Google, mobile shopping-related searches were up 120 percent in the last year.
And 82 percent of shoppers said they check their phones on purchases they’re about to make in stores.
Read more at Sourcing Journal.