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Adidas Has Three Months to Decide Reebok’s Future

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

After two months of speculation, Adidas has confirmed that it is looking to offload the Reebok brand it acquired in 2006 for $3.8 billion. The global athleticwear and footwear company is building up some hype around Reebok’s uncertain future, already stating that a decision would be announced on March 10 at its annual investor conference,…

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