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Adidas Has Three Months to Decide Reebok’s Future

Join us on January 26 at 11 am ET for a webinar with Lenzing, TextileGenesis and sustainable brand ArmedAngels for a discussion on how they’re using Fibercoin technology to realize traceability’s benefits to sustainability, brand loyalty and risk mitigation.

After two months of speculation, Adidas has confirmed that it is looking to offload the Reebok brand it acquired in 2006 for $3.8 billion. The global athleticwear and footwear company is building up some hype around Reebok’s uncertain future, already stating that a decision would be announced on March 10 at its annual investor conference,…

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