Catalogs have come a long way from the brick-like editions Spiegel and JC Penney churned out in 80s and 90s.
On Tuesday, women’s footwear brand Aerosoles announced the launch of a new interactive catalog available on the brand’s website.
The new platform emphasizes better accessibility for shoppers and incorporates a multimedia experience through videos and stills of models showing off Aerosoles’ designs. When a customer sees a shoe they like, they can click on it within the video, select their size and color and add the shoe to their shopping cart.
“Our goal with this initiative was to bring the traditional catalog and on-line experience to life, literally”. said Vice President of Consumer Experience and Creative Services Brenden Kennedy. “Every page has constant motion and will be dynamically refreshed with products that make her feel, smarter, sexier, confident, and inspired for every occasion,” Kennedy added.
Along with the new shopping experience, the company is incentivizing customers to go paperless, and visit the online catalog instead of receiving the print edition. For every online purchase through the digital platform during the month of September, Aerosoles will be donating a pair of shoes (up to $50,000 retail value) in partnership with Soles4Souls, a non-profit dedicated to fighting poverty through shoe and clothing collection and distribution.
“With consumers ever-changing lifestyles, we are extremely excited to offer our new Fall 2016 styles in an innovative and unique way for consumers to better experience our brand,” said Aerosoles CEO R. Shawn Neville.