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Aldo Plans Major Overhaul of E-Commerce Business Ahead of Global Expansion

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Canada-based footwear and accessories retailer Aldo has announced an ambitious overhaul of its e-commerce platform to further growth into new regions.

Aldo says it is planning a total site redesign for 2017, and intends to introduce new payment and shipping options to better engage digital customers. Aldo is also working with SAP Hybris Commerce, which provides retailers with e-commerce software solutions, to upgrade its internal architecture and simplify its back-end operations. Aldo says this will help the company better expand into new geographic regions and bolster sales growth.

“The Aldo Group’s customers are like most customers today. They are shopping across devices and channels and expect the businesses they interact with to deliver rich, fast and effective omnichannel solutions.”

“Ten years ago, no one believed we could sell shoes online,” said Serge Rose, senior director of customer applications for the Aldo Group. “However, we continuously exceeded our sales goals. With a need to scale and advance our commerce strategy to support our growth, we turned to SAP Hybris solutions. They have been critical to us in our commerce journey, enabling our brand to take the customer retail experience to the next level.”

Since the deployment of SAP Hybris Commerce, Aldo has received four percent more visitors to the company’s websites, which include both its Aldo namesake and Call It Spring, which it also owns, and a twelve percent growth in conversions, resulting in a twenty percent growth in year-over-year sales.

“The Aldo Group’s customers are like most customers today. They are shopping across devices and channels and expect the businesses they interact with to deliver rich, fast and effective omnichannel solutions,” said Brian Walker, chief strategy officer for SAP Hybris. “We look forward to continuing this relationship with Aldo, supporting its evolution into a full omnichannel business, and enabling the best possible experience for their customers online, mobile or in stores.”

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