Inspiration is everywhere. That’s the message Aldo is sending in its Fall/Winter 2015 global campaign, showcasing individual style and looks that empower consumers to express themselves in their footwear and beyond.
The campaign is presented as a diptych, with two side-by-side photographs that play off one another, explained Douglas Bensadoun, Aldo chief creative officer. The diptych pairs portraits with playful and abstract still photography, and touches on a number of Fall ’15 trends, including fringe and sleek leather sneakers.
Aldo called on an eclectic cast for the shoot, all who were chosen for their personal style. Ads feature TV personality and model Irene Kim, artist Phoebe Collings-James, director Sandra Winther, model and musician Staz Lindes, home improvement blogger Chris Nicholas, community creative Olu Alege, actress Fabianne Therese, ballet dancer Joshua Thew and DJ Will Power.
“Through our extensive consumer insights initiatives, we’ve learned that our customer finds style inspiration from ever-changing sources and is not beholden to the ‘fashion establishment’. It was refreshing to uncover how fluid and organic inspiration can be whether it’s from friends, blogs, observations on the street, an art show, or their own style intuition – said simply, inspiration truly is everywhere. Our campaign this season aims to reflect their savvy process of how they link Aldo to their style-spiration,” said Erwin Hinteregger, Aldo chief marketing officer.
The campaign will stretch across a variety of channels including print, digital and social media.